New Car: 2012 Fiat 500 Pink Ribbon


Yet another limited edition, but this one’s for a good cause. The US market Fiat 500 “Pink Ribbon” limited edition was created in partnership with The Breast Cancer Research Foundation (BCRF), which mission is to achieve prevention and a cure for breast cancer in our lifetime by funding clinical and translational research worldwide.

Only 250 Fiat 500 Pink Ribbon units will be available at Fiat Studios in October. For each sale of the $22,500 car, Fiat will donate $1,000 to BCRF, with a minimum of $50,000 contribution from the carmaker.

Based on the 2012 Fiat 500 Lounge model, the Pink Ribbon is available in Argento (silver) and Bianco (white) exterior paint colours and features a signature dark pink body stripe with “500″ logo and an accenting “ribbon” in light pink.

Inside, highlighting this limited edition model are Nero leather front and rear seats with pink accent stitching on the perimeter and signature “500″ logo embroidered on the front seatbacks and a pink ribbon embroidered on the floor mats. Pink accents are also hand-stitched through the leather steering wheel.

And to match this specially appointed Cinquecento, a pair of uniquely designed Fiat 500 Pink Ribbon key fobs will act as a constant reminder that you’re driving a good cause.

Thanks to: Paultan

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