Detroit Show 2012 Highlights: Chevrolet Tru 140S Concept

Chevrolet has unveiled two new four-seat coupe concepts at the Detroit motor show, the Chevrolet Tru 140S and the Chevrolet Code 130R. General Motors plans to let younger buyers directly influence Chevrolet's future product strategy by asking them what type of cars they want to see Chevrolet make.

The Two Detroit concepts are the first stage of this, as those asked by GM said they wanted "coupe styling with space for their friends", according to GM's North American president Mark Reuss.

Both concepts are powered by the firm's turbocharged 1.4-litre four-cylinder petrol engine, which also features in the new Chevrolet Sonic RS, another model making its show debut at Detroit. Both concepts were designed at Chevrolet's Californian design centre.

The Tru 140S is based on the front-wheel drive Cruze platform. Reuss says its brief was to be a car with an "affordable exotic" look. The sleek three-door gets Chevy's recognisable front-end, with chrome wheels and a matte white paint finish.

"The Tru 140S is for those who want an affordable sports car with lots of style," said Reuss. He added that it's research had indicated that young buyers wanted an Italian sports car look, and this was incorporated into the Tru 140S's design.

Thanks to: Autocar

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